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Hotel Glossary

Learn the Hotel Industry

Understand the key concepts, metrics, and technology that drive modern hotel operations. From RevPAR to PMS - everything you need to know.

10
Terms Explained
5
Categories
3
Languages
Metrics

Metrics

Key performance indicators for measuring hotel success

RevPAR

Revenue Per Available Room - a key performance metric that measures a hotel's ability to fill rooms at profitable rates.
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ADR

Average Daily Rate - the average rental income per paid occupied room in a given time period.
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Occupancy Rate

The percentage of available rooms that are sold during a specific time period.
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Technology

Technology

Software tools that power modern hotel operations

PMS

Property Management System - the central software platform that manages a hotel's core operations including reservations, check-in/out, and billing.
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Channel Manager

Software that synchronizes a hotel's rates, availability, and inventory across multiple booking channels in real-time.
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Distribution

Distribution

Channels and platforms for selling hotel rooms

OTA

Online Travel Agency - third-party websites where travelers can search, compare, and book hotel accommodations.
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Direct Booking

Reservations made directly with the hotel through its website, phone, or email - without third-party intermediaries.
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Rate Parity

The practice of maintaining consistent room rates across all distribution channels, including OTAs and direct booking.
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Revenue

Revenue

Strategies and tactics for increasing hotel revenue

Upselling

The practice of encouraging guests to purchase a higher-tier room or additional services beyond their original booking.
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Operations

Operations

Concepts for day-to-day hotel operations and guest service

Guest Experience

The sum of all interactions and touchpoints a guest has with a hotel, from booking to post-stay.
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