Software embedded on a hotel's website that enables guests to check availability, view rates, and make direct reservations online.
A booking engine (also called an internet booking engine or IBE) is software that integrates into a hotel's website, allowing guests to search available rooms, compare rates, and complete reservations directly. It processes payments securely, sends confirmation emails, and syncs with the hotel's PMS and channel manager. Modern booking engines are mobile-optimized, support multiple languages and currencies, and can offer add-ons and packages during the booking flow.
The booking engine is the gateway to commission-free direct bookings. Without one, hotels lose potential guests who want to book online but are redirected to OTAs - where the hotel pays 15-25% commission. A well-designed booking engine with a seamless user experience converts website visitors into paying guests, significantly improving profit margins per booking.
Opally complements your booking engine by guiding website visitors through the booking process. When guests have questions about rooms, rates, or policies, the AI chatbot provides instant answers and directs them to the booking engine - increasing conversion rates and driving more commission-free direct bookings.
