Software embedded on a hotel's website that enables guests to check availability, view rates, and make direct reservations online.
A booking engine (also called an internet booking engine or IBE) is software that integrates into a hotel's website, allowing guests to search available rooms, compare rates, and complete reservations directly. It processes payments securely, sends confirmation emails, and syncs with the hotel's PMS and channel manager. Modern booking engines are mobile-optimized, support multiple languages and currencies, and can offer add-ons and packages during the booking flow.
The booking engine is the gateway to direct online bookings. Without one, hotels may lose guests who want to book online or redirect them to an OTA, adding third-party acquisition costs. A well-designed booking engine with a seamless user experience converts website visitors into paying guests and gives the hotel more control over the booking relationship.
Opally complements your booking engine by guiding website visitors through the booking process. When guests have questions about rooms, rates, or policies, the AI webchat provides instant answers and directs them to the booking engine - increasing conversion rates and driving more commission-free direct bookings.
Connect availability and booking data to faster guest answers.
See booking integrations