Channel Manager
Software that synchronizes a hotel's rates, availability, and inventory across multiple booking channels in real-time.
Definition
A channel manager is hotel technology that automatically distributes and synchronizes room rates, availability, and inventory across multiple online booking channels. It connects to OTAs (like Booking.com, Expedia), GDS systems, metasearch engines, and the hotel's direct booking engine. When a booking is made on any channel, the channel manager instantly updates availability across all connected platforms, preventing overbooking.
Why it matters
Without a channel manager, hotels would need to manually update rates and availability on each booking platform - a time-consuming process prone to errors and overbookings. Channel managers automate this distribution, saving hours of work while ensuring consistent pricing and real-time inventory accuracy. They're essential for any hotel selling rooms on multiple channels.
Best practices
- 1Choose a channel manager that integrates with your PMS
- 2Set up automatic rate rules for dynamic pricing
- 3Connect all your distribution channels for full synchronization
- 4Monitor the dashboard for booking patterns and channel performance
- 5Keep your channel manager credentials secure
Related Opally resource
See the systems Opally works with across distribution and guest communication.
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