About Opally
We're on a mission to help hospitality professionals spend less time on emails and more time creating memorable guest experiences.
Redefining Guest Communication
At Opally, we believe that the best hotel experiences are created by humans, not computers. But we also know that hotel staff spend countless hours on repetitive email tasks that take them away from what they do best—caring for guests.
That's why we've built an AI assistant that handles the routine while your team focuses on the remarkable. Every email, every response, every interaction is designed to feel personal, accurate, and authentically yours.
Gustav Søgård
“What I enjoy most is seeing hotels being able to give guests faster and better answers, while saving them so much time that they can spend on the guests who are physically in front of them. Hospitality is about human connection, and we're here to make more room for that.
Gustav founded Opally with a clear vision: to help hospitality professionals reclaim their time. With a background in technology and a passion for the hospitality industry, he saw firsthand how much time was being lost to repetitive administrative tasks.
Based in Copenhagen, Gustav and the Opally team work closely with hotels across Scandinavia and Europe, constantly learning from their needs and refining the AI to better serve the unique demands of the hospitality industry.
How It Started
The Problem
Hotel staff were spending hours every day writing the same emails, looking up the same information, and repeating the same answers. This left less time for the guests standing right in front of them.
The Vision
What if AI could handle the predictable, so humans could focus on the exceptional? We set out to build a tool that truly understands hotels and speaks their language.
The Result
Today, Opally helps hotels across Europe save 70% of their email time while maintaining their unique voice and delivering faster, more accurate responses to guests.