Hotel Group
Guldsmeden Hotels
Guldsmeden Hotels started with a chat pilot at one hotel. Today, eight hotels run on Opally, with chat, email drafts and forms for everything from stays to meetings and corporate agreements.
About Opally
Every guest answered. Day and night.
Opally answers hotel guests on email, chat and phone in seconds, in each hotel's own voice and with live availability. So the team has more time for the guests in front of them.
What we're here to do
Answer every guest. Give the team its time back.
Guests expect an answer the moment they ask, whether it's midnight or the middle of check-in. We build AI agents that handle the questions that come up again and again, around the clock and grounded in each hotel's own information, so the front desk can focus on hospitality.
Thousands
of guest questions answered every week
95%
of conversations end with the guest helped — answered, or handed to your team
1 in 4
chats become booking leads at top-performing hotels
<1%
of visitors leave the chat frustrated
Why it matters
More room for hospitality.
Gustav grew up close to hotels and saw the tension first-hand: receptionists trying to be present with guests while emails, calls and chats kept pulling them back to the screen. From Copenhagen, we now work with hotels across Europe to take that repetitive work off the desk.
“What I enjoy most is seeing hotels being able to give guests faster and better answers, while saving them so much time that they can spend on the guests who are physically in front of them. Hospitality is about human connection, and we're here to make more room for that.”
Gustav SøgårdFounder & CEOSupported by
Customer stories
