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Metrics

Average Length of Stay

The average number of nights guests stay at a hotel, calculated across all bookings in a given period.

Definition

Average Length of Stay (ALOS) measures the mean number of nights guests stay at a hotel over a defined period. It's calculated by dividing the total number of room nights sold by the total number of bookings. ALOS is an important operational and revenue metric that helps hotels understand guest behavior, optimize staffing, forecast demand, and develop targeted marketing strategies.

Why It Matters

ALOS affects virtually every aspect of hotel operations. Longer stays reduce turnover costs (housekeeping, check-in/out labor), improve occupancy stability, and often come with higher total guest spending. Shorter stays increase operational intensity but can yield higher nightly rates. Understanding ALOS helps revenue managers set length-of-stay restrictions, create stay-longer promotions, and optimize the overall guest mix.

How to Calculate

ALOS is calculated by dividing total room nights by number of reservations:

ALOS = Total Room Nights Sold ÷ Number of Reservations

Example:

If a hotel had 300 reservations in a month generating 750 room nights:
ALOS = 750 ÷ 300 = 2.5 nights

This means on average, guests stayed for 2.5 nights.

Best Practices

  • 1Segment ALOS by booking channel, guest type, and season
  • 2Use minimum stay requirements strategically during peak periods
  • 3Create stay-extension incentives for short-stay guests
  • 4Monitor ALOS trends to adapt marketing and pricing strategies
  • 5Factor ALOS into housekeeping and staffing forecasts

How Opally Helps

Opally helps increase ALOS by engaging guests before and during their stay with personalized recommendations, encouraging extended stays through targeted offers and seamless communication about available dates and packages.

See Also

Occupancy RateRevPARGuest ExperienceDirect BookingDemand Forecasting

Explore More Terms

What is Average Length of Stay? ALOS in Hotels Explained