AI Visibility
Monitor and improve your hotel's visibility across ChatGPT, Claude, and other AI assistants that travelers use to discover and book hotels.






Trusted by modern hotel teams
When travelers ask ChatGPT "Where should I stay in Copenhagen?", does your hotel appear? And if it does, does AI recommend booking directly with you — or through an OTA that takes 15-25% commission?
Last 7 days



See how your hotel ranks across major AI assistants
Opally queries AI assistants the same way travelers do, then analyzes how they recommend your hotel.
Set up the questions travelers ask about hotels in your area. Opally generates smart prompts based on your hotel's profile, location, and amenities.
Opally queries ChatGPT, Claude, and Gemini every week. Each query uses native web search to mirror real traveler behavior.



See exactly where you rank, track competitors in your market, and receive AI-powered recommendations on how to improve your visibility.
Purpose-built tools to understand and improve how AI recommends your hotel.
A 0-100 score combining discovery rate, direct booking rate, sentiment, and ranking position across all prompts.
See which hotels appear alongside you in AI recommendations. Track your share of voice and benchmark against competitors in your market.
Compare how ChatGPT, Claude, and Gemini rank you differently. Identify which AI platforms need attention and where you're winning.
Monitor visibility in English, Danish, German, and Swedish — matching how international guests search.
Everything you need to know about AI Visibility monitoring.