Blog
Insights on AI in hospitality — focused on guest experience, direct bookings, and efficient operations.
- Company NewsDKBS InnovationslegatHospitality Technology
Opally is selected for DKBS Innovationslegat 2026
Opally has been selected for DKBS Innovationslegat 2026, supporting innovation in the meetings, conference, and hospitality industry.
Read more - Email AutopilotEmail AssistantHotel Automation
Introducing Email Autopilot for Hotels
How Email Autopilot helps hotel teams move from AI drafts to review-mode automation and safe automatic sends for routine inbox workflows.
Read more - Company NewsCustomer StoryLuxury Hospitality
Danish startup secures partnership with European luxury brand
Opally has entered into a partnership with Cavo Tagoo, marking an important step into luxury hospitality and advanced AI guest communication.
Read more - Product DesignHotel WebchatGuest Experience
Designing a Webchat for Hospitality
A product design note on the small interaction choices behind Opally's webchat for hotels across Europe.
Read more - Company News
Opally Raises First Angel Round – Backed by Co-founders in Hospitality and AI
Opally has raised its first angel round from five investors with deep experience building companies in hospitality, fintech, and AI – including the co-founders of Planday, DigitalGuest, Understory, All Gravy, and an early investor in Lovable.
Read more - Product Update
Introducing the Opally API: Your Data, Your Integrations, Your Way
The Opally Public API is live. Access your email, chat, voice, lead, and agent action data programmatically. Build custom dashboards, sync to your CRM, or connect analytics platforms like Looker and Metabase.
Read more - Future of HospitalityAI for HotelsGuest Communication
ITB Berlin 2026: AI Is No Longer Optional for Hotels
Our takeaways from ITB Berlin 2026 — the hospitality industry has shifted from asking whether to adopt AI to asking how fast they can roll it out.
Read more - Product Update
Spring 2026 Update: Photos in Emails, Auto-Generated PDFs & Follow-up Reminders
Three new features for Opally's email assistant: photos directly in emails, automatic booking confirmations as PDF, and follow-up reminders that help hotels turn guest inquiries into bookings.
Read more - Future of HospitalityAI for HotelsGuest Communication
Featured in Dontt: The Story Behind Opally
Read about how 23-year-old Gustav Søgård built Opally in just 9 days, starting from a hotel reception on Bornholm. Featured in Dontt magazine.
Read more - Future of HospitalityAI AgentsHotel Receptionist
Hotel Receptionist AI: From Typing to Hospitality
How hotel AI changes reception work from repetitive typing to reviewing drafts, handling exceptions, and spending more time with guests.
Read more - Agentic HospitalityAI AgentsHotel Automation
Agentic Hospitality: AI Agents for Hotel Teams
How hotel AI agents handle routine guest communication and booking context so staff can focus on exceptions and in-person service.
Read more - AI Email AssistantHotel Email AutomationGuest Communication
AI Email Assistant for Hotels: Complete Guide (2026)
How hotel AI email assistants improve response time and consistency, with an implementation guide, ROI framework, and practical workflows.
Read more - Direct BookingsOTA CommissionsEmail Response Time
How Faster Hotel Email Replies Win Direct Bookings
How faster, more accurate hotel email replies can retain booking inquiries, support direct conversion, and reduce avoidable OTA dependence.
Read more - AI for HotelsHospitality TechnologyGuest Experience
7 Ways Hotels Can Use AI (In 2026)
Seven practical hotel AI workflows for guest communication, direct bookings, operations, and revenue, with implementation guidance for hotel teams.
Read more - Guest CommunicationAI for HotelsHotel Webchat
AI Guest Communication for Hotels: Practical Playbook
A practical guide to using AI for guest communication in hotels across email, chat, and voice — with tone of voice, workflows, multilingual tips, and measurement.
Read more - AI RolloutChange ManagementAI for Hotels
Hotel AI Rollout Playbook: Pilot to Operations
A practical playbook for rolling out AI in hotels: pilot design, change management, data prep, governance, metrics, and a 60‑day timeline.
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