Opally Logo
Reviews

Every review answered, in your voice

Opally drafts thoughtful, on-brand replies to guest reviews on Google and Tripadvisor. A cared-for review profile builds the trust that wins the next booking.

Google & TripadvisorOn-brand tone of voiceReputation that wins bookings
faster reply time
100%
response rate
24/7
AI availability

Trusted by modern hotel teams

Sørup HerregaardHestravikenStammershalle BadehotelMaritimeRobertas

See it in action

Watch Reviews in action

See how Opally reads a guest review and drafts a personalized reply in seconds.

Tripadvisor
JT
James Thompson
Great stay, minor issues

Beautiful hotel with amazing sea views. The breakfast buffet was excellent and the staff were very friendly. Only downside was the Wi-Fi was a bit slow in the room, and check-in took longer than expected.

How it works

From review to reply in seconds

Opally reads new reviews, understands the sentiment, and drafts a reply that matches your hotel's tone.

1

Connect your channels

Link your Google and Tripadvisor profiles. Opally monitors new reviews and flags them for reply.

2

AI drafts your reply

Using your hotel's knowledge and tone of voice, Opally writes a personalized response that addresses each point raised by the guest.

3

Review and post

Approve the draft, make any edits, and post. Your team stays in control while ensuring every review gets a timely, thoughtful reply.

Better guest relationships

Consistent, timely review replies build trust, improve rankings, and drive more direct bookings.

Reply to every review

Never miss a review again. Opally ensures every guest gets a thoughtful, timely response — positive or critical.

Improve your ratings

Hotels that reply to reviews see higher scores. Consistent responses show future guests you care.

Save hours every week

Stop spending 10+ minutes crafting each reply. Opally drafts in seconds so your team can focus on guests.

Susanne
With Opally, our reception saves hours each week on emails — and spends more time with guests.

Susanne, Hotel Director

FAQ

Review Replies FAQ

Common questions about AI-powered review replies.

Stammershalle Badehotel by the sea

Customer case

Stammershalle Badehotel

Onboarded in 1 day100% response rate

Stammershalle Badehotel uses Opally to reply to every review within hours — maintaining a personal touch at scale.