Opally Logo
Review replies

AI review replies for hotels

Opally drafts thoughtful, on-brand replies to guest reviews on Booking.com and Google — so your team can respond faster and build trust.

Booking.com & GoogleOn-brand tone of voiceReply in minutes, not hours
faster reply time
100%
response rate
24/7
AI availability

Trusted by modern hotel teams

Sørup HerregaardCoco HotelHestravikenStammershalle BadehotelMaritimeRobertas
See it in action

Watch the review assistant in action

See how Opally reads a guest review and drafts a personalized reply in seconds.

Booking.comGuest review
Opally
JT
James Thompson
2 days ago
8.4
Great stay, minor issues

Beautiful hotel with amazing sea views. The breakfast buffet was excellent and the staff were very friendly. Only downside was the Wi-Fi was a bit slow in the room, and check-in took longer than expected.

How it works

From review to reply in seconds

Opally reads new reviews, understands the sentiment, and drafts a reply that matches your hotel's tone.

1

Connect your channels

Link your Booking.com and Google Business profiles. Opally monitors new reviews and flags them for reply.

2

AI drafts your reply

Using your hotel's knowledge and tone of voice, Opally writes a personalized response that addresses each point raised by the guest.

3

Review and post

Approve the draft, make any edits, and post. Your team stays in control while ensuring every review gets a timely, thoughtful reply.

Better guest relationships

Consistent, timely review replies build trust, improve rankings, and drive more direct bookings.

Reply to every review

Never miss a review again. Opally ensures every guest gets a thoughtful, timely response — positive or critical.

Improve your ratings

Hotels that reply to reviews see higher scores. Consistent responses show future guests you care.

Save hours every week

Stop spending 10+ minutes crafting each reply. Opally drafts in seconds so your team can focus on guests.
Susanne
"
With Opally, our reception saves hours each week on emails — and spends more time with guests.
Susanne, Hotel Director
FAQ

Review Replies FAQ

Common questions about AI-powered review replies.

Customer case

Stammershalle Badehotel

Stammershalle Badehotel by the sea
Onboarded in 1 day100% response rate

Stammershalle Badehotel uses Opally to reply to every Booking.com review within hours — maintaining a personal touch at scale.

AI review replies | Opally