From first test to full rollout
Stammershalle Badehotel implemented Opally to streamline guest communication and reduce time spent on emails and website inquiries. They started with the Email Assistant to validate effectiveness, and after strong results, the chatbot is now being deployed on the website.
The team uploaded documents, website content, internal knowledge bases and policies to ensure the AI responds accurately and on-brand. This provides a solid foundation so Opally can deliver high-quality answers while respecting house rules and tone of voice.
Frictionless integration
A key reason for the smooth rollout is that Opally fits directly into existing tools and routines. The Email Assistant works in normal inbox flows and via web forms, so staff don't have to learn a new ticketing system or switch windows. When a guest email or form arrives, Opally suggests a reply in the hotel's voice and policies, which can be approved or adjusted in seconds. Everything remains visible in the same places as before.
This approach minimizes change management. Front desk and reservations continue as usual—just faster. Approvals, handoffs and sending remain in existing processes, while Opally handles reading, understanding and composing. The result is significantly less manual work without additional operational overhead.
“With Opally, we save dozens of hours each month on emails. I'm so happy that every hour my receptionists save on writing emails - they can instead spend talking to, having fun with and providing presence to the guests.”
One-day onboarding
It took just a single day to get started. Opally was connected to email flows, loaded the content and suggested replies that staff could approve with a click. On the same day, the team saw how much repetitive work could be automated without compromising quality.
Learning that accumulates over time
The hotel especially values Learning. When staff approve or adjust suggestions, Opally captures the signals and improves future replies—including preferred phrasing, seasonal policies, room details and upsell guides. When menus, packages or policies change, the material is simply added to knowledge sources and Opally adapts.
Improvements happen with strong guardrails. The system respects sources and boundaries, delivering safe, grounded replies—the team retains control while the need for repetitive typing decreases. Over time, replies become more consistent, new staff onboard faster, and guests receive complete answers in the first message more often.
Results
- Hours saved each month on email and website inquiries
- Frictionless adoption—work in existing tools and processes
- Replies that reflect policies, tone and brand guidelines
- Learning that improves quality via daily approvals and edits
- Clear path from Email Assistant to website chatbot with shared knowledge
