Introducing the Opally API
Your email, chat, voice, lead, and agent action data — now accessible programmatically. Build dashboards, sync your CRM, or create integrations we haven't even imagined yet.
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Opally is now a platform
From the beginning, we have said that your data is yours. Today we are proving it. The Opally Public API gives you full programmatic access to your guest communication data — across email, chat, voice, leads, and agent actions.
Whether you want to build a custom dashboard for your hotel group, connect Opally to your CRM, or pipe leads into your sales workflow, the API makes it possible. We built the foundation. Now it is your turn.
What you can access
The API covers three main areas: analytics, conversations, and leads. Together, they give you a complete picture of how your hotel communicates with guests — and where the opportunities are.
- Analytics — Aggregated performance metrics and trends across all channels. See how your team is performing over time.
- Conversations — Full message histories for email, chat, and voice. Every interaction, searchable and structured.
- Leads — Contact details captured through your chatbot, voice assistant, WhatsApp, Messenger, and Instagram. Ready to flow into your sales pipeline.
What you can build
The API is designed to fit into your existing tools and workflows. Here are some of the things our early testers are already building:
- Custom dashboards in Looker, Metabase, or Power BI with real-time Opally data.
- CRM sync that pushes conversation histories and lead data into Salesforce, HubSpot, or your own system.
- Multi-property reporting for hotel groups that need a single view across all locations.
- Automated lead routing that sends chatbot and voice leads directly into your sales team's workflow.
- Guest communication audits that analyze response times, tone, and resolution across channels.
Get started in minutes
We wanted the developer experience to be as simple as Opally itself. Generate an API key in the Opally dashboard under Integrations, make your first call, and start pulling data immediately.
- Simple Bearer token authentication — one API key, one header.
- Clean JSON responses with consistent pagination across all endpoints.
- Code examples in cURL, JavaScript, and Python in the documentation.
- Base URL: api.opally.com/v1 — all requests over HTTPS.
Built on the same security foundation
The API follows the same security standards as everything else we build. All data stays in the EU, API keys are scoped to your organization, and every request is logged. Your guest data is protected by the same enterprise-grade infrastructure and GDPR compliance that our hotel customers already rely on.
This is just the beginning
Today we are launching with analytics, conversations, and leads. But the API will keep growing. We are already working on write endpoints, webhooks for real-time events, and deeper PMS data access.
We built Opally to give front desk teams their time back. The API extends that mission to developers, revenue managers, and hotel groups who want to build on top of what Opally already knows. We are excited to see what you create.
Want to see how AI can work for your property? Book a short demo to see the possibilities.