
AI for Resorts
Manage the complexity of resort communication. From activity bookings to dining reservations, Opally handles it all.
Customer story
Hestraviken
See how a hotel with similar guest workflows uses Opally in practice.
Challenges
What makes it hard
Complex Service Offerings
Resorts offer restaurants, spas, activities, excursions, and more. Guests have questions about everything, all the time.
Activity & Experience Bookings
Guests want to book scuba lessons, spa treatments, and restaurant tables. Coordinating these manually creates bottlenecks.
Scattered Communication
Guests contact you via email, chat, phone, and in-app. Keeping track of requests across channels is chaos.
Upsell Opportunities
Resorts have massive upsell potential, but staff can't proactively recommend experiences to every guest.
How we help
How Opally helps
Unified Activity Management
Opally handles activity inquiries and bookings across all channels, connecting to your activity management system.
Smart Recommendations
AI suggests relevant activities, dining options, and experiences based on guest preferences and booking history.
Multi-Channel Consistency
Whether guests contact you by email, chat, or phone, they get the same accurate information and service level.
Proactive Engagement
Send personalized pre-arrival messages with curated activity suggestions and booking options.
Use cases
What the AI handles
- Book spa appointments and wellness experiences
- Reserve restaurant tables and special dining experiences
- Coordinate water sports and outdoor activities
- Manage kids club and family activity bookings
- Handle excursion and tour reservations
FAQ
Frequently asked questions
- Can Opally actually book activities, or just answer questions?
- With integration to your activity management system, Opally can check availability, suggest alternatives, and complete bookings. For systems without direct integration, Opally captures all details and routes to staff for completion.
- How does Opally handle the variety of resort services?
- We train Opally on your complete service offering - every restaurant menu, activity schedule, spa treatment, and experience. The AI can answer detailed questions about any service you offer.
- Can it help increase ancillary revenue?
- Yes. Opally can suggest relevant activities and experiences based on guest context. These timely recommendations help guests discover suitable options, while results depend on the property's offers, audience, and timing.
Other hotel types