Danish startup secures partnership with European luxury brand

TechSavvy has published the story about Opally's partnership with Cavo Tagoo. Read the original Danish article there, or continue below for the full story in your language.

Opally has entered into a partnership with the European luxury hotel brand Cavo Tagoo. The partnership marks an important step for Opally into the luxury hospitality segment, where the demands on brand experience, guest communication, and personal service are among the highest in the industry.

In luxury hospitality, the guest experience is closely tied to the brand. As a result, AI-driven guest communication also requires a different approach than the classic chatbot that simply answers questions automatically.

This became clear in the collaboration between Opally and Cavo Tagoo. Here, guest communication is not just about quick answers, but about tone, timing, and an understanding of the entire experience surrounding the hotel.

"The goal was not to automate personal service away. On the contrary, the AI solution was meant to make the digital touchpoints faster, more structured and more precise, so that the hotel's staff could spend more time on the guests and situations where human service is essential," says Gustav Søgård, CEO and founder of Opally.

Opally functions as a digital guest host for Cavo Tagoo. Across the brand's pages, the solution helps guests navigate between experiences related to Mykonos, Santorini, or yachting.

Once an inquiry has been clarified, the guest receives relevant guidance, while the necessary information is forwarded to the right team.

Instead of gathering all inquiries in one place, Opally supports an advanced structure in the background that distributes requests across booking, guest services, restaurants, wellness, careers, and yacht experiences to the relevant teams and in the right context.

"Working with Opally has been a very smooth and collaborative experience from the beginning. The team has shown great flexibility, fast response times, and genuine attention to our operational needs, continuously adapting the platform based on our feedback. It truly feels like working with partners who care about delivering the best possible guest experience," says Christina Vogli, Director of Hotel Operations at Cavo Tagoo.

"A guest might ask about a suite in Santorini, a restaurant reservation in Mykonos, a yacht experience, a spa treatment or a concierge request. These things should not be answered identically. They need to be understood, structured and routed correctly," says Gustav Søgård.

"That is why the collaboration became very hands-on and close. We trained the AI on their content and adjusted continuously based on feedback from the Cavo Tagoo team. That is exactly how Opally is intended: not as a layer on top of the hotel's operations, but as an AI solution that fits into them."

For Opally, the partnership is strong proof that the product can perform in the most demanding part of the market.

"If we can help a brand like Cavo Tagoo with guest communication across properties, teams and experiences, it shows that Opally can do more than save time. It shows that AI in hospitality is also about precision, brand control, and the ability to support complex service flows," concludes Gustav Søgård.

Cavo Tagoo operates exclusive destinations on both Mykonos and Santorini as well as private yacht experiences around Greece. The brand is particularly known for its iconic suites, private pools, distinctive architecture, and spectacular sea views - elements that have made the hotel group one of Europe's most prominent names in luxury hospitality.

Opally is a Danish startup founded in 2025 by Gustav Søgård. The company develops an AI receptionist that automates guest communication across email, chat, phone, and social media.

The platform helps hotels respond to inquiries faster, increase conversion to bookings, and free up time for staff. Opally is built on AI that is trained on the hotel's own data and tone of voice. The solution is GDPR-compliant and hosted in the EU.