Six Danish hotels with one shared digital guest journey
Sinatur Hotel & Konference brings together hotels and meeting venues across Denmark, each with its own setting, local team, and guest flow. Website visitors can be planning anything from a stay or table booking to a meeting, event, wedding, or conference.
That variety makes digital guest communication more complex. Guests need quick answers, while the organisation needs inquiries to reach the team that can actually follow up. Opally gives Sinatur one assistant on the website that can guide visitors and create a clearer path from question to lead.
"Opally has been quick to act on our feedback. When we needed the search experience to fit our new website better and wanted leads routed to the right hotel or sales team, the setup was adapted fast. It gives our hotels a clearer overview of incoming guest inquiries and helps the teams follow up in the right place."
Getting every inquiry closer to the right team
A key part of the setup is advanced lead routing. When guests ask about a specific hotel, stay, restaurant, meeting, or sales inquiry, Opally helps collect the relevant context and move the conversation toward the right destination.
Instead of every website lead landing in the same inbox, Sinatur can give each hotel and the central sales team a clearer view of the conversations that matter to them. Local teams can follow the lead history without needing access to change the wider setup.
A better experience for guests and teams
The goal is simple: guests should get help faster, and Sinatur's teams should spend less time sorting and forwarding conversations manually.
For guests
Visitors get immediate guidance on the website and a clearer next step when they need a hotel, restaurant, meeting, or event follow-up.
For hotel teams
Relevant leads can reach the right property with conversation history, so teams have context before they respond.
For marketing
The webchat and search experience can be tuned to the website, brand, and operational needs instead of feeling like a generic add-on.
A setup shaped by hands-on feedback
The rollout was practical from day one. Sinatur tested the assistant on real guest questions, shared feedback on search behaviour, lead handling, guest-facing information, and the visual fit with their new website, and Opally adjusted the product around that feedback.
Small changes mattered: making the search entry feel native to the site and giving teams the right level of access to chat leads. The case became a strong example of product development happening close to real hotel operations.
Results
- Website visitors get faster answers across stays, meetings, dining, and events
- Advanced lead routing helps inquiries reach the right hotel or sales team
- Local teams can review chat leads and conversation history with focused access
- Search and webchat styling adjusted to fit Sinatur's new website
- Ongoing feedback loop between Sinatur and Opally product development