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Increase Direct Bookings

Stop giving 15-25% commission to OTAs. Opally helps convert website visitors into direct bookings.

The OTA Commission Trap

1

OTAs charge 15-25% commission on every booking

2

Guests leave your website because questions go unanswered

3

Booking engines can't handle complex requests or negotiations

4

You lack resources for 24/7 booking assistance

5

Price shoppers default to OTAs when they can't get answers

AI Booking Assistant

Opally engages website visitors instantly, answers booking questions in real-time, and guides them through direct booking - capturing revenue that would otherwise go to OTAs.

Key Features

  • Instant responses to availability and rate questions
  • Real-time PMS integration for accurate information
  • Personalized offers and package recommendations
  • Multi-language support for international bookers
  • Seamless handoff to booking engine

Results

20-35%
Direct Booking Increase
More bookings from your website
15-25%
OTA Commission Saved
On each converted booking
3x
Website Conversion
Improvement in visitor-to-booking rate

How It Works

1

Install Website Chatbot

Add Opally's chatbot widget to your website with a simple code snippet.

2

Connect Booking Engine

Integrate with your booking engine to enable rate lookups and booking links.

3

Configure Offers

Set up direct booking incentives and package recommendations the AI can suggest.

4

Monitor Conversions

Track direct booking attribution and optimize based on conversion data.

Frequently Asked Questions

How does Opally actually increase direct bookings?

Visitors leave websites when they can't get answers. Opally provides instant responses to booking questions, overcomes objections, and guides visitors to complete their booking directly - instead of abandoning to search on OTAs.

Can you measure the direct booking impact?

Yes. Opally tracks conversations that lead to bookings, showing you exactly how many reservations came through AI-assisted conversations and the commission you saved.

What about rate parity concerns?

Opally helps you offer value beyond just price - personalized packages, upgrades, and services that OTAs can't match. You can also offer direct booking incentives within your rate parity agreements.

Ready to Solve This?

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5-minute setup
GDPR compliant
English support
Increase Hotel Direct Bookings - Reduce OTA Dependency