Understand Anthropic's Claude assistant and how it uses Brave Search to recommend hotels.
Claude, developed by Anthropic, uses Brave Search as its primary web search engine for real-time information retrieval. When travelers ask Claude for hotel recommendations, it searches the web via Brave and synthesizes results into conversational, nuanced recommendations. Claude is known for providing thoughtful, balanced responses that consider multiple factors.
Claude's primary web search tool. Brave Search has its own independent index, so hotels need visibility in Brave's search results.
Travel articles, guides, and curated lists that appear in Brave Search results influence Claude's recommendations.
Guest reviews from major platforms that are indexed by Brave Search shape Claude's understanding of hotel quality.
Your hotel's website content, when indexed by Brave, provides the most accurate representation of your property.
Hotels that appear prominently in Brave Search results are more likely to be recommended by Claude.
Claude values detailed, well-written content that provides genuine insight about a property.
Claude's nuanced approach means authentic, detailed reviews carry more weight than generic positive reviews.
Clean, well-structured websites without excessive ads or popups are easier for Brave to index accurately.
Mentions in reputable travel publications and blogs indexed by Brave boost recommendation likelihood.
Submit your site to Brave Search and ensure your content is accessible to Brave's crawler. Brave values privacy-respecting, clean websites with minimal tracking scripts.
Claude tends to favor genuine, detailed descriptions over marketing-heavy copy. Write content that honestly describes your property, location, and guest experience.
Encourage guests to leave detailed, specific reviews. Claude weighs authentic reviews that describe specific experiences more heavily than brief, generic feedback.
Make sure your hotel information is consistent across your website, booking platforms, and business listings. Consistent data increases AI confidence in recommending your property.
Develop content about your hotel's neighborhood, nearby attractions, and local recommendations. This helps Claude recommend your hotel for location-specific queries.
