Understand the world's most popular AI assistant and how it recommends hotels to millions of travelers.
ChatGPT uses a combination of its training data and real-time web search powered by Bing to generate hotel recommendations. When a traveler asks for hotel suggestions, ChatGPT synthesizes information from multiple web sources to provide contextual, conversational recommendations. With the introduction of SearchGPT and enhanced browsing capabilities, ChatGPT now provides more current and detailed hotel information than ever before.
ChatGPT's primary real-time data source. Hotels with strong presence in Bing search results are more likely to be recommended.
Information from major OTAs like Booking.com and Expedia that appears in Bing results influences ChatGPT's recommendations.
Guest reviews from Google, TripAdvisor, and booking platforms contribute to how ChatGPT evaluates and describes hotels.
Your official website content, when indexed by Bing, directly influences how ChatGPT represents your property.
Hotels that rank well in Bing organic search are significantly more likely to be recommended by ChatGPT.
Quantity and quality of reviews across platforms shapes how ChatGPT describes and recommends properties.
Schema.org markup on your hotel website helps ChatGPT understand and accurately represent your property.
Regularly updated website content signals relevance and ensures ChatGPT has current information.
How frequently your hotel is mentioned across travel blogs, news, and social media.
Since ChatGPT relies heavily on Bing, ensure your hotel website is optimized for Bing's search engine. Submit your sitemap to Bing Webmaster Tools and ensure your Bing Places listing is complete and accurate.
Actively manage reviews across all platforms. Respond to reviews professionally and encourage satisfied guests to leave detailed feedback. ChatGPT weighs review sentiment heavily in its recommendations.
Add Hotel, LodgingBusiness, and Review schema markup to your website. This structured data helps ChatGPT accurately understand your property's amenities, location, and pricing.
Write comprehensive descriptions of your rooms, amenities, location, and unique selling points. The more detailed and accurate your website content, the better ChatGPT can represent your property.
Ensure your hotel's Name, Address, and Phone number are consistent across all online platforms. Inconsistencies confuse AI systems and reduce recommendation confidence.
