A quantitative metric that measures how visible your hotel is across AI-powered search platforms.
An AI Visibility Score is a composite metric that quantifies how frequently, accurately, and favorably your hotel appears in responses generated by AI-powered search engines and assistants. It aggregates data from multiple AI platforms to provide a single, actionable number that reflects your hotel's overall presence in the AI search ecosystem.
Without a measurable metric, it is impossible to manage or improve your hotel's AI presence. The AI Visibility Score gives hoteliers a clear baseline and trackable benchmark, enabling data-driven decisions about where to invest in digital optimization. Properties with higher scores consistently capture more direct bookings from AI-referred travelers.
Opally calculates your AI Visibility Score by querying multiple AI platforms with hundreds of travel-relevant prompts and analyzing whether your hotel is mentioned, how accurately it is described, and what sentiment is conveyed. Track your score weekly to identify trends and measure the impact of optimization efforts.
A single metric that captures your hotel's AI presence across all major platforms.
Higher scores correlate with increased direct bookings from AI-referred guests.
Weekly tracking reveals trends and measures optimization impact.
Competitive benchmarking shows where you stand relative to rival properties.
Actionable insights highlight specific areas for improvement.
