Vacation planning is moving to AI — make sure your resort is the destination travelers discover first.
Resorts offer multifaceted experiences — pools, restaurants, activities, spa facilities, kids clubs, water sports — that are difficult for AI to fully represent in a concise recommendation. Key features may be omitted.
Structure your online content with clear categorization of facilities and experiences. Use structured data to enumerate your amenities. Create dedicated pages for major resort features so AI has deep content to draw from for specific queries about pools, dining, activities, and more.
Resorts often have seasonal variations in offerings, diverse package options, and complex pricing structures that AI systems struggle to convey accurately, potentially leading to outdated or incorrect recommendations.
Maintain a regularly updated website with current seasonal information. Create content about what each season offers at your resort. For AI visibility, the most important thing is having accurate baseline information about your facilities — AI users will verify pricing details on your website or booking platform.
Unlike city hotels, resorts often compete for destination-level queries ("best beach resort in Thailand") rather than city-level queries, which requires different optimization strategies.
Optimize for destination and experience queries rather than just proximity searches. Describe your region, beach quality, climate, and surroundings. Position your resort within the broader destination narrative — travelers use AI to decide both where to go and where to stay.
“"Best all-inclusive resort in [destination] for families"”
Family resort queries are among the highest-volume AI searches. Resorts with clearly documented kids facilities, family dining, and activity programs dominate these recommendations.
“"Beachfront resort with spa and water sports in [region]"”
Multi-amenity resort queries are growing in AI search as travelers seek comprehensive vacation experiences matched to their interests.
“"Adults-only resort with fine dining in [destination]"”
Segment-specific resort queries — adults-only, couples, wellness — let AI match properties to precise traveler demographics.
“"Best resort for a week-long vacation in [region] in [month]"”
Extended-stay resort queries with seasonal timing show high booking intent and give AI an opportunity to recommend properties with strong seasonal programming.
