Malaga serves as the gateway to the Costa del Sol, welcoming over 13 million airport passengers annually seeking sun, beaches, and golf. The city has transformed from a beach transit point into a cultural destination with the Picasso Museum and vibrant dining scene. A significant German-speaking tourist base—including many long-stay visitors and expats—creates unique language demands. Golf tourism brings affluent guests seeking premium experiences, while cruise ships add regular visitor surges. With 300+ hotels competing for Costa del Sol visitors, instant multilingual communication is essential for capturing bookings from this diverse international clientele.
Large numbers of German, Austrian, and Swiss guests expect seamless German-language communication for bookings and inquiries.
Golf tourists message about tee time availability, course recommendations, club rentals, and transportation to Costa del Sol courses.
Many visitors stay for weeks or months, creating ongoing communication needs beyond typical hotel stays.
Guests constantly ask about transfers to Marbella, Puerto Banús, and other Costa del Sol destinations.
Connect WhatsApp Business, Instagram, Facebook Messenger, and SMS in one unified platform with consistent AI responses.
Essential for Malaga where German tourists often use WhatsApp while British visitors prefer other channels.
AI detects guest language automatically and responds fluently in 50+ languages without awkward translations.
Critical for Malaga's German-speaking majority alongside British, Dutch, and Scandinavian visitors.
Guests can check availability, view room options, and complete bookings directly through messaging conversations.
Capture direct bookings from golf tourists and long-stay visitors seeking extended availability.
Send room photos, location pins, PDF confirmations, and video tours directly in messaging conversations.
Showcase your property's pool areas, golf course proximity, and Picasso Museum neighborhood.
AI recognizes complex requests and seamlessly transfers to human agents with full conversation context.
Handle premium golf package arrangements and long-stay special requests that require personal attention.
Automated messaging sequences welcome guests, share check-in details, and gather preferences before arrival.
Prepare guests with beach recommendations, golf course information, and Picasso Museum tips.
Every message answered within seconds, not hours.
Fast, helpful responses turn inquiries into confirmed bookings.
AI handles routine messages so your team focuses on high-value interactions.
Guests receive help in their language on their preferred platform.
Never miss a message from any time zone.
Opally integrates with WhatsApp Business, Instagram DMs, Facebook Messenger, SMS, and other popular platforms. All channels feed into one unified inbox where AI handles responses consistently.
The AI communicates fluently in German, including Swiss German and Austrian variations. It handles complex inquiries naturally, which is essential for Malaga's large German-speaking tourist base.
AI provides information about nearby courses and escalates tee time booking requests to your concierge team with full guest preferences and timing requirements.
AI maintains consistent, personalized communication throughout extended stays, remembering context and handling recurring requests without guests repeating themselves.
