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Madrid, Spain

Meet Your Madrid Hotel Guests Where They Already Are

AI-powered messaging on WhatsApp, Instagram, and Messenger lets you serve international guests instantly in their preferred language and channel.

800+
Hotels
Spain's capital and business hub
Statistics
Spanish, English, French, German, Italian, Portuguese, Chinese, Japanese
Languages

Local Context

Madrid welcomes over 10 million visitors annually, drawn by world-class museums like the Prado, the Royal Palace, vibrant nightlife, and football passion at Santiago Bernabéu. As Spain's capital and business hub, your hotel serves both leisure travelers and corporate guests who expect instant communication. Madrid's famous late dining culture—with restaurants filling at 10 PM—means guests message at all hours seeking recommendations. During major events like football matches, fashion weeks, and business conferences, inquiry volumes spike dramatically. With 800+ hotels competing in the capital, response speed separates leaders from followers.

Hotel Challenges

Late-Night Spanish Culture

Madrid's famous late dining and nightlife culture means guests message well past midnight asking for restaurant reservations and recommendations.

AI responds instantly at any hour, providing restaurant suggestions and handling requests when your front desk is at minimal staffing.

Business and Leisure Mix

Corporate travelers need quick responses about meeting facilities while tourists ask about Prado tickets and flamenco shows.

AI handles both business inquiries and tourist questions with equal expertise, recognizing context and providing relevant information.

Football Match Day Surges

Real Madrid and Atlético matches bring massive influxes of international fans seeking last-minute accommodation and match-day logistics.

AI scales instantly for match-day volume, answering stadium direction questions and processing bookings in multiple languages.

Latin American Guest Base

Large numbers of visitors from Mexico, Argentina, Colombia and other Latin American countries expect Spanish-language service with regional nuances.

AI communicates naturally in Spanish with awareness of regional variations, plus Portuguese for Brazilian guests.

Features

Omnichannel Messaging Hub

Connect WhatsApp Business, Instagram, Facebook Messenger, and SMS in one unified platform with consistent AI responses.

Essential for Madrid where WhatsApp dominates among Spanish and Latin American guests, while business travelers often use multiple channels.

Instant Multilingual Responses

AI detects guest language automatically and responds fluently in 50+ languages without awkward translations.

Critical for Madrid's diverse visitor base from Europe, Americas, and Asia visiting museums and business centers.

Booking & Availability Integration

Guests can check availability, view room options, and complete bookings directly through messaging conversations.

Capture direct bookings from football fans and business travelers who need quick confirmation.

Rich Media Sharing

Send room photos, location pins, PDF confirmations, and video tours directly in messaging conversations.

Share proximity to Prado Museum, Royal Palace, and Gran Vía with visual content that drives bookings.

Smart Escalation to Staff

AI recognizes complex requests and seamlessly transfers to human agents with full conversation context.

Handle VIP corporate arrangements and special requests for exclusive restaurant reservations.

Pre-Arrival Engagement

Automated messaging sequences welcome guests, share check-in details, and gather preferences before arrival.

Build anticipation with personalized recommendations for tapas routes, museums, and football experiences.

Benefits

Instant Response Times

Every message answered within seconds, not hours.

Under 30-second average response

Higher Conversion Rates

Fast, helpful responses turn inquiries into confirmed bookings.

Up to 40% more messaging conversions

Reduced Staff Workload

AI handles routine messages so your team focuses on high-value interactions.

70% fewer manual message responses

Improved Guest Satisfaction

Guests receive help in their language on their preferred platform.

Higher pre-arrival satisfaction scores

24/7 Global Availability

Never miss a message from any time zone.

Round-the-clock coverage

Use Cases

Late-Night Restaurant Request

Mexican guests message at 11 PM asking for a traditional tapas restaurant recommendation and reservation assistance.
AI responds instantly in Spanish with curated recommendations near the hotel and offers to coordinate with concierge for reservations.
Guests feel cared for despite late hour; concierge receives clear request for morning follow-up.

Football Match Day Rush

British fans message on WhatsApp seeking last-minute rooms for a Champions League match at Santiago Bernabéu.
AI checks real-time availability, shows rooms with stadium proximity, and processes bookings instantly.
Match-day revenue maximized with instant booking capability while competitors' messages wait.

Corporate Conference Support

A German executive messages about meeting room availability and airport transfer for a team arriving for FITUR tourism fair.
AI provides meeting room options with photos, confirms availability, and escalates transfer logistics to staff.
Business booking secured with professional response speed; staff handles final arrangements.

Frequently Asked Questions

Which messaging platforms does Opally support?

Opally integrates with WhatsApp Business, Instagram DMs, Facebook Messenger, SMS, and other popular platforms. All channels feed into one unified inbox where AI handles responses consistently.

How does the AI handle Spanish from different countries?

The AI communicates naturally in Spanish and understands regional variations from Latin America. It can also switch seamlessly between Spanish, Portuguese, English, and 50+ other languages.

Can guests get football match information through messaging?

Yes, AI can provide match schedules, stadium directions, and transportation options. It can also escalate ticket inquiries to your concierge team.

How does it handle the late-night messaging culture?

AI responds instantly 24/7, so guests messaging at midnight about restaurants or clubs get immediate helpful responses without waking staff.

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Messaging Platforms for Hotels in Madrid | Opally