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London, United Kingdom

Meet Your London Hotel Guests Where They Already Are

AI-powered messaging on WhatsApp, Instagram, and Messenger lets you serve international guests instantly in their preferred language and channel.

1,800+
Hotels
Europe's most visited city
Statistics
English, Arabic, Mandarin, Spanish, French, German, Italian, Japanese, Hindi
Languages

Local Context

London welcomes over 20 million international visitors annually, making it Europe's most visited city. From Big Ben to the British Museum, Tower of London to West End theaters, guests arrive with countless questions about navigating this vast metropolis. High accommodation costs mean guests expect premium communication service. With visitors from every corner of the globe—American families, Gulf State luxury travelers, Asian tour groups, and European weekenders—your hotel faces inquiries in dozens of languages across multiple messaging platforms. Theater bookings, restaurant reservations, and navigating London's complex transport system generate constant messaging traffic. During major events like Wimbledon, royal occasions, and Christmas markets, message volumes can overwhelm even the largest properties.

Hotel Challenges

Global Guest Diversity

Visitors from every continent contact you through different messaging platforms expecting instant responses.

Unified inbox consolidates WhatsApp, Instagram, Messenger, and more with AI handling inquiries across all platforms in any language.

Theater and Event Coordination

Guests constantly message about West End shows, concert tickets, and event recommendations.

AI provides instant information about shows, venues, and booking options, escalating complex requests to concierge.

High-Value Guest Expectations

London's premium pricing creates elevated service expectations from guests.

Instant, professional responses in any language demonstrate the premium service guests expect for London prices.

Transport and Navigation Queries

Guests need constant help understanding the Tube, buses, and getting to attractions.

AI handles routine transport questions instantly, providing directions and travel tips automatically.

Features

Omnichannel Messaging Hub

Connect WhatsApp Business, Instagram, Facebook Messenger, and SMS in one unified platform with consistent AI responses.

Essential for London where American guests prefer Messenger, Europeans use WhatsApp, and younger travelers reach out via Instagram.

Instant Multilingual Responses

AI detects guest language automatically and responds fluently in 50+ languages without awkward translations.

Critical for London's truly global visitor base spanning Arabic, Mandarin, Spanish, French, German, and dozens more.

Theater & Event Integration

Provide instant information about West End shows, concerts, and London events through messaging.

Answer the constant stream of theater and entertainment inquiries that London hotels receive.

Rich Media Sharing

Send room photos, location pins, PDF confirmations, and video tours directly in messaging conversations.

Showcase your property's London location and proximity to attractions with visual content guests can save.

Smart Escalation to Staff

AI recognizes complex requests and seamlessly transfers to human agents with full conversation context.

Handle VIP requests and special arrangements that London's discerning international travelers expect.

Pre-Arrival Engagement

Automated messaging sequences welcome guests, share check-in details, and gather preferences before arrival.

Build anticipation for London stays with personalized recommendations for shows, restaurants, and attractions.

Benefits

Instant Response Times

Every message answered within seconds, not hours.

Under 30-second average response

Higher Conversion Rates

Fast, helpful responses turn inquiries into confirmed bookings.

Up to 40% more messaging conversions

Reduced Staff Workload

AI handles routine messages so your team focuses on high-value interactions.

70% fewer manual message responses

Improved Guest Satisfaction

Guests receive help in their language on their preferred platform.

Higher pre-arrival satisfaction scores

24/7 Global Availability

Never miss a message from any time zone.

Round-the-clock coverage

Use Cases

Late-Night Theater Inquiry

A couple in Dubai messages at 2 AM London time asking about West End show availability and nearby dinner options.
AI responds instantly in Arabic, provides show information, suggests pre-theater dining, and offers to arrange bookings.
Direct booking captured with theater package upsell while competitors' messages sit unanswered.

Multi-Language Family Group

A large family group with grandparents speaking Spanish and children messaging in English asks about connecting rooms and kid-friendly attractions.
AI responds to each family member in their language, confirms room arrangements, and shares British Museum and Tower of London recommendations.
Family feels welcomed with personalized service; booking confirmed with family package.

Major Event Volume Surge

During Wimbledon fortnight, Instagram DMs and WhatsApp messages triple with transport and ticket questions.
AI handles 90% of inquiries automatically with Wimbledon-specific information while flagging VIP requests for personal attention.
No messages left unanswered despite volume; staff focuses on in-house guests.

Frequently Asked Questions

Which messaging platforms does Opally support?

Opally integrates with WhatsApp Business, Instagram DMs, Facebook Messenger, SMS, and other popular platforms. All channels feed into one unified inbox where AI handles responses consistently.

How does the AI handle messages in different languages?

The AI automatically detects the guest's language and responds fluently in that language. It supports 50+ languages including Arabic, Mandarin, Japanese, Spanish, and French—essential for London's international guests.

Can guests make bookings through messaging?

Yes, the AI can check real-time availability, present room options with photos and prices, and process direct bookings entirely within the messaging conversation.

What happens with complex requests the AI can't handle?

The AI recognizes when human expertise is needed and seamlessly transfers the conversation to your staff with full context, so guests never need to repeat themselves.

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Messaging Platforms for Hotels in London | Opally