Edinburgh welcomes over 4 million visitors annually, with numbers exploding during the world-famous August festivals. The Edinburgh Festival Fringe alone draws 3 million attendees over three weeks, creating extraordinary accommodation demand that can overwhelm even the best-prepared hotels. Beyond the festivals, Edinburgh hosts Hogmanay—Scotland's legendary New Year celebration—attracting 150,000 visitors to the city. Year-round, guests seek guidance on whisky distillery tours, Highland day trips, Royal Mile exploration, and Edinburgh Castle visits. With 450+ hotels competing in this historic city, the ability to respond quickly and knowledgeably to inquiries directly impacts booking success, especially during peak periods when every room commands premium rates.
August transforms Edinburgh into the world's largest arts festival, with email inquiries increasing 400%+ as performers and audiences seek accommodation.
New Year's Eve in Edinburgh is legendary, with accommodation booking up to a year in advance and constant availability inquiries.
International guests seek recommendations for distillery tours, whisky tastings, and Scottish culinary experiences.
Visitors constantly ask about Loch Ness, the Isle of Skye, and Scottish Highland excursions from Edinburgh.
Edinburgh's Old Town and New Town layout confuses first-time visitors seeking location advice.
Generate professional email responses in seconds, automatically matching the guest's language.
Essential for Edinburgh's international festival audiences from America, Europe, Asia, and beyond.
Connect directly to your property management system for real-time availability and rate information.
Critical during Edinburgh's extreme rate fluctuations between Festival season, Hogmanay, and off-peak periods.
Maintain your hotel's unique personality and tone across all automated communications.
Edinburgh hotels range from castle-adjacent luxury to quirky Fringe-friendly boutiques—your AI matches your character.
Complex requests are automatically flagged for human attention while routine inquiries flow seamlessly.
Route performer group bookings and VIP Hogmanay packages to your sales team while handling standard inquiries automatically.
Start with staff review of AI drafts, then transition to full automation as confidence grows.
Perfect for testing during quieter periods before trusting AI with Festival Fringe madness.
Upload your FAQs, policies, and property information for accurate, consistent responses.
Include Edinburgh-specific details like festival venue locations, castle access, and whisky tour recommendations.
Easily update messaging for different seasons and events.
Adapt communications seamlessly between Festival Fringe, Hogmanay, Six Nations rugby, and quieter seasons.
Handle 400%+ email volume increases during August without adding temporary staff.
Reply to guest inquiries before competitors even see them in their inbox.
Free your team from repetitive email tasks to deliver authentic Scottish hospitality.
Quick, knowledgeable responses convert more inquiries into confirmed reservations.
Never miss an inquiry from any time zone—crucial for international festival bookings.
Every response maintains the welcoming spirit Edinburgh hotels are known for.
Absolutely. Opally scales infinitely, handling thousands of concurrent inquiries without delays. Many Edinburgh hotels see 400%+ volume increases during August, and our AI manages every inquiry instantly.
Your knowledge base can include comprehensive Scottish tourism information—from nearby distilleries to Highland day trip recommendations—enabling accurate, enthusiastic responses.
Yes, Opally provides initial group information and availability, then seamlessly escalates larger bookings to your sales team for personalised handling.
Yes, Opally integrates with Opera, Mews, Guestline, and other PMS platforms popular with Scottish hotels, ensuring real-time accuracy.
Your knowledge base can be updated instantly. Add Fringe venue guides, Hogmanay information, or Six Nations details whenever needed—changes take effect immediately.
