Personalization

Your hotel's voice, perfectly captured

Opally learns your hotel's unique personality, amenities, and style—so every email sounds like it came from your best receptionist.

The Problem

Generic AI sounds like... generic AI

Most AI assistants give cookie-cutter responses that could be from any hotel. They don't know about your rooftop terrace, your award-winning restaurant, or that you're pet-friendly.

✗

Without personalization

"Thank you for your inquiry. We have rooms available for your dates. Our hotel offers comfortable accommodations and standard amenities."

•Could be any hotel anywhere

•Misses unique selling points

•Doesn't reflect your brand

With personalization

"Thank you for your interest in Seaside Grand Hotel! We have our Deluxe Ocean View rooms available for your dates. You'll love our rooftop infinity pool and our Michelin-recommended restaurant, The Lighthouse."

Mentions actual hotel name

Highlights unique amenities

Sounds like your team wrote it

How It Works

Set up once, perfect forever

Getting started takes just 5 minutes. Opally does the heavy lifting.

Share your website

Simply provide your hotel's website URL. Opally reads through your site to understand your hotel's personality, amenities, location, and unique features.

Opally learns your style

Our AI extracts the important details: your room types, restaurant offerings, spa services, location highlights, awards, and the tone of voice you use on your website.

Review & refine (optional)

Check what Opally learned and make any adjustments. Want to emphasize your sustainability efforts? Add it. Prefer a more formal tone? Adjust it.

Every email sounds like you

From now on, every email draft includes your hotel's specific details and matches your communication style. No more generic responses.

What Opally learns

Every detail that makes you unique

Your facilities

Room types and categories
Restaurant and bar offerings
Spa and wellness services
Pool, gym, and amenities

Your location

Neighborhood and district
Nearby attractions
Distance to landmarks
Transportation options

Your unique selling points

Awards and recognition
Historical significance
Sustainability practices
Special experiences

Your communication style

Formal or casual tone
Warm and welcoming vs. professional
Sentence structure preferences
Brand voice and personality

Your target guests

Family-friendly features
Business traveler amenities
Romantic getaway highlights
Pet policies and services

Your brand values

What you emphasize
What makes you different
Your mission and vision
Words to avoid

The Results

Why personalization matters

Higher conversion

Guests are more likely to book when emails mention your specific amenities and unique features.

100%

Brand consistency

Every email maintains your brand voice, whether it's your first email or your thousandth.

Training required

New staff members don't need to memorize all your hotel's features—Opally knows them already.