Personalization

Your hotel's voice, perfectly captured

Opally learns your hotel's unique personality, amenities, and style—so every email sounds like it came from your best receptionist.

Brand tone matchAmenity awarenessTone presets

100%

Brand match

5 min

Setup time

24/7

AI monitoring

Trusted by modern hotel teams

The Problem

Generic AI sounds like... generic AI

Most AI assistants give cookie-cutter responses that could be from any hotel. They don't know about your rooftop terrace, your award-winning restaurant, or that you're pet-friendly.

Without personalization

"Thank you for your inquiry. We have rooms available for your dates. Our hotel offers comfortable accommodations and standard amenities."

•Could be any hotel anywhere

•Misses unique selling points

•Doesn't reflect your brand

With personalization

"Thank you for your interest in Seaside Grand Hotel! We have our Deluxe Ocean View rooms available for your dates. You'll love our rooftop infinity pool and our Michelin-recommended restaurant, The Lighthouse."

Mentions actual hotel name

Highlights unique amenities

Sounds like your team wrote it

How It Works

Set up once, perfect forever

Getting started takes just 5 minutes. Opally does the heavy lifting.

Share your website

Simply provide your hotel's website URL. Opally reads through your site to understand your hotel's personality, amenities, location, and unique features.

Opally learns your style

Our AI extracts the important details: your room types, restaurant offerings, spa services, location highlights, awards, and the tone of voice you use on your website.

Review & refine (optional)

Check what Opally learned and make any adjustments. Want to emphasize your sustainability efforts? Add it. Prefer a more formal tone? Adjust it.

Every email sounds like you

From now on, every email draft includes your hotel's specific details and matches your communication style. No more generic responses.

What Opally learns

Every detail that makes you unique

Your facilitiesRoom types, categories, restaurant details, and pool hours.

Your locationNeighborhood highlights, nearby attractions, and transport.

Unique selling pointsAwards, historical significance, and sustainability practices.

Communication styleTone of voice, formality level, and preferred phrasing.

Target guestsFamily-friendly features, business traveler amenities.

Brand valuesWhat you emphasize and your hotel's mission.

The Results

Why personalization matters

Higher conversion

Guests are more likely to book when emails mention your specific amenities and unique features.