More than a place to stay
Roberta's Society is unlike any other accommodation in Aarhus. Housed in a former 1930s library, it's a place where travelers, locals, and everyone in between come together. With hotel rooms, dorm beds, luxury sleep pods called Dream Boxes, a cantina serving communal dinners, a basement club hosting live acts, and a packed calendar of events from yoga to karaoke to ceramics workshops—there's always something happening.
This richness creates a communication challenge. Guests don't just ask about room availability—they want to know about tonight's event, whether they can join the communal dinner, how the Dream Boxes work, or whether they can book the entire venue for a school trip. The team needed a way to handle this variety without drowning in repetitive questions.
Instant answers, around the clock
Roberta's Society implemented Opally's website chatbot to be the first point of contact for visitors exploring their offerings. The chatbot has been trained on everything that makes Roberta's unique—the different accommodation types, the event calendar, the cantina concept, group booking options, and the overall spirit of the place.
When someone lands on the website wondering about the difference between a Dream Box and a dorm bed, or asks if there's anything happening this Friday, or wants to know if they can bring a group of 25 for a weekend retreat—the chatbot provides instant, accurate, and on-brand responses. It speaks like Roberta's: warm, informal, welcoming to all.
GuestCentric integration for real availability
The chatbot connects directly to GuestCentric, Roberta's property management system, to access live availability and pricing. When a visitor asks whether there are beds available next weekend or what a private 8-bed room costs for three nights, the chatbot doesn't guess—it checks the actual inventory and responds with current information.
This real-time accuracy is essential for a property with such varied inventory. Between individual beds, Dream Boxes, and private rooms of various sizes, availability shifts constantly. The GuestCentric integration ensures every chatbot response reflects what's actually bookable, reducing friction and building trust with potential guests.
Turning complex inquiries into qualified leads
Not every question has a simple answer. Group bookings for 20+ people, school trips, corporate retreats, private events at Roberta's Stage—these require human attention and custom quotes. The chatbot is trained to recognize these complex inquiries and handle them intelligently.
Instead of trying to answer what it can't, the chatbot collects the relevant details—group size, dates, requirements—and generates a qualified lead for the team. The inquiry arrives with context already captured, so staff can respond with a tailored proposal rather than starting from scratch. Simple questions get instant answers; complex ones become warm leads.
Always open, always welcoming
Roberta's Society operates with a small team managing a lot of moving parts. Before Opally, website visitors with questions might have to wait if the team was busy with guests or events. Now, the chatbot is always there—answering questions at midnight, during sold-out shows, whenever someone is curious about staying or visiting.
The team spends less time answering repetitive questions about bed types and event schedules, and more time doing what they do best: creating an atmosphere where strangers become friends, where something unexpected might happen any night of the week. The chatbot handles the predictable so the humans can focus on the magic.
Results
- 24/7 chatbot providing instant answers about accommodations, events, and facilities
- Live availability and pricing from GuestCentric in every response
- Qualified lead generation for group bookings and complex inquiries
- Consistent voice that matches Roberta's welcoming, informal style
- Reception team freed from repetitive questions to focus on guest experience
