A classic hotel at the top of Denmark
Foldens Hotel sits in the heart of Skagen, Denmark's northernmost town where two seas meet. The hotel has been welcoming guests for generations, offering a quintessential Danish seaside experience with the charm and character that Skagen is known for. From artists and families to couples seeking a coastal retreat, the hotel attracts a diverse mix of guests drawn to the unique light and landscape of northern Jutland.
With a steady stream of booking inquiries arriving by email and through the website—especially during the busy summer season—the team needed a way to handle the volume without compromising the personal, attentive service that guests expect from a Skagen hotel. Response times mattered, and so did accuracy: guests want to know exactly what's available and at what price before they commit.
Faster, smarter email responses
Foldens Hotel implemented Opally's Email Assistant to handle the daily flow of guest inquiries. Questions about room availability, seasonal rates, family packages, and local recommendations now receive draft replies within seconds. The team reviews and sends, saving significant time on every inquiry while maintaining the warm, welcoming tone the hotel is known for.
What makes the setup particularly effective is the direct connection to Spectra, the hotel's property management system. When a guest emails asking about availability for a week in July or rates for a superior room with sea view, Opally checks live data from Spectra and includes the correct availability and pricing in the draft reply. No manual lookups, no guesswork—just accurate information that moves conversations toward booking.
A chatbot that captures leads around the clock
The Opally chatbot on Foldens Hotel's website serves as a 24/7 first point of contact. Visitors exploring the hotel can instantly get answers about room types, amenities, check-in times, and what's nearby in Skagen. The chatbot speaks in the hotel's voice—friendly, helpful, and grounded in local knowledge.
But the real value goes beyond answering questions. The chatbot is a lead generation machine. When visitors show booking intent—asking about specific dates, room availability, or group stays—the chatbot captures their details and creates a qualified lead for the team. Instead of visitors leaving the website without taking action, they're engaged in conversation and guided toward booking. The result is more inquiries captured, especially outside reception hours when the team is unavailable.
Spectra integration for real-time accuracy
At the core of Foldens Hotel's Opally setup is the integration with Spectra. Both the Email Assistant and the chatbot connect directly to the PMS, pulling live availability, room types, and current rates. When a guest asks whether there's a double room available for next weekend, they get the real answer—not an approximation.
This accuracy is especially important during peak season when availability changes quickly. A room that was available this morning might be booked by afternoon. With the Spectra integration, every response reflects the current state of the hotel's inventory, whether it's delivered by email or chatbot. Guests trust the information they receive, and the booking journey starts with confidence rather than uncertainty.
More time for guests, more leads from the web
The combination of Email Assistant and chatbot has transformed Foldens Hotel's daily workflow. The reception team spends far less time typing email replies and looking up availability in the PMS. Instead, they review AI-drafted responses that already contain the right information and send them with a click. The time saved adds up quickly, especially during summer when inquiry volumes peak.
Meanwhile, the website chatbot works around the clock, ensuring no visitor leaves without an answer. The lead generation capability has been a standout benefit—capturing contact details and booking intent from website visitors who might otherwise have browsed and left. For Foldens Hotel, Opally isn't just about efficiency. It's about converting more interest into bookings while keeping the personal touch that makes a stay in Skagen special.
Results
- Real-time availability and rates from Spectra in every email and chat response
- Significant time savings on daily email correspondence
- 24/7 chatbot capturing qualified leads from website visitors
- More inquiries converted to bookings through instant, accurate responses
- Reception team freed to focus on in-house guest experience